A marketing magazine from Oklahoma

Hook&Hold

Marketing you can use by Monday.

Real numbers, real sources, and ideas you can test this week. Whether you run a big brand or a one-person shop.

Read Issue #1 → Browse all issues
1% of searchers click a link inside Google's AI summary 27% of creator content ties strongly to the brand that paid for it 78% of consumers prefer ads made by humans +393% AI-driven traffic to US retail sites, Q1 2026 46.7% of Perplexity's top cited sources come from Reddit 62% of Americans buy themselves a small treat every month $3–$5 typical starting bid per click on ChatGPT ads

The rules we write by

Real numbers

Every stat links to where it came from. If we can't source it, it doesn't run.

Useful by Monday

Each story ends with moves you can make this week, not someday.

No fluff

Short sentences, plain words, and charts that make the point at a glance.

Inside the latest issue

Issue #1 · October 2026

  1. Ads just moved into ChatGPT. Now what?
  2. SEO is dead? Long live GEO
  3. Your next customer might be a robot

The rack

Every issue, newest first.

Free toolkit

Copy them, fill them in, run them again next month.

Tool 01

AI Visibility Scorecard

Find out whether ChatGPT, Gemini and Google recommend your brand.

 Tool 02

Creator ROI Calculator

See if an influencer deal actually made you money.

 Print edition

Issue #1 PDF

The full magazine, ready to print or share.

From the editor's desk

Hi, I'm Tommy.

I'm a marketer in Oklahoma with a background in the horse industry, where every sale is built on trust and every product takes years to make. I started Hook & Hold because most marketing advice is either outdated or too vague to use.

Every issue tracks what is changing right now, backs it with real data, and turns it into moves you can make this week.